Social Media Women October 2013 Pics ‘Lean In’ Discussion

We had a vibrant and frank discussion about:

” What ‘Leaning In’ Means for Australian Women & Why Is This Still An Issue in 2013??
We discussed Female leadership in Australian business, inspired by Sheryl Sandberg’s book ‘Lean In’ with the generous and knowledgable Nicola Swankie.”

For more info on the topic, please click here.

Click here for the Storify feed; posts and pics from the night.

Meetup 8 October: What ‘Leaning In’ Means For Australian Women

What ‘Leaning In’ Means for Australian Women
& Why Is This Still An Issue in 2013??

We are going to discuss Female leadership in Australian business, inspired by Sheryl Sandberg’s book ‘Lean In’ with Nicola Swankie.

Despite the fact that the Australian Bureau of Statistics reported that women have the edge on their male counterparts in Bachelor degrees and higher qualifications.  27 per cent of women compared to 24 per cent of men hold these type of tertiary degrees.

We see that only 3.5% of ASX200 companies have female CEOs, making it one of the lowest rates in the Western world, behind Hong Kong, Thailand and China.

And on September 3rd ‘Equal Pay Day’, it was found that An Australian woman would need to work 64 extra days a year to earn the same amount as a man doing the same job.

Why is this the case, when its 41 years since women won the right to equal pay in Australia?

This session is an interactive, live discussion around some of the topics raised in Facebook’s COO Sheryl Sandberg’s book Lean in, which looks at some of the potential reasons in culture that are holding women back with a particular slant to looking at Australian culture.

We will look to use the book as a basis for discussion, looking at areas like

  • Why we are grateful for what we have, a look back at where our mothers and grandmothers were
  • Why the way we are programmed as girls to succeed as girls at school can hold us back as women
  • Dealing with insecurity
  • Like him, dislike her – some interesting analysis into how women are judged more harshly than men in business
  • Don’t leave before you leave – why impending motherhood should not mean switching off to our careers.
  • The myth of doing it all, why we are the generation chasing the impossible dream
  • Why we need to work together more towards equality, not against each other

ABOUT NICOLA

I spent two years establishing Social Media at the agency. Responsible for all Social Strategy Direction across all clients and running the Social Media team.

I effectively integrated Social into the agency, drove financial growth for the agency through creating an effective Social Media offering.

I managed the team of 7, made up of Social Media Managers, Community Managers, Content Creators & Social Media Analysts running the day to day always-on activity and performance reporting for more than 10 brands in Australia including Smirnoff, Johnnie Walker, Bundaberg Rum, Baileys, Be Natural & Samsung

Some 2012 Results

  • We engaged with 1.6 million people on Social
  • We listened to over 80,000 conversations
  • Got 760,000 ‘likes’
  • Our facebook content was shared 66,000 times
  • Our YouTube videos had over 2 million views and 864,043 minutes of video were watched
  • Socialbakers ranked our pages in the top 10 most engaged in Australia for 5 consecutive months
Twitter: @Swankins

Blog:  Blog

SMW Charity: September 2013 MS Australia

We were thrilled to donate over $ 350.00 to MS Australia this month!

“Multiple Sclerosis Australia (MSA) is the peak body that represents Australians affected by multiple sclerosis – whether you’re living with the disease or caring for someone who does. As the voice for people with MS across the country, we provide reliable and up-to-date information on the latest news from around the world and champion the MS cause in the community.”

Learn more »

Social Media Women September 2013: Social Food

A super fun night!

Social Food: Building Communities with Carmel Ruggeri Sicilian Food Tours, Sara McCleary Belly Rumbles & Cenk Baban Social Dinner Club sharing the food & social media journey.

Thank you to the great panel and everyone who came last night!

Scroll down to see the pics.

Click here to read the posts and see the pics posted via #smwomen on Storify.

17 Sept Meetup: Social Food; The Blogs, The Venues, The Experiences

You’re Invited!!

For centuries people have connected, bonded, shared experiences & made memories over food.
Social Media has changed the way we connect, the things we share & removed borders.

This month we have 3 Fabulous Foodies who have built great connected communities around different areas who used Social Media to build their business: The Blogger, The Restauranteur, The Experience Giver
sept food presenters_text_2

The Panel:

CARMEL RUGGERI

Carmel Ruggeri co-owns La Casa Ristorante with her brother Tony. Her recipe for success? Tony’s skill & industry know-how, her Mother’s meatballs, traditional Italian food and service & twitter!

Initially using it to share her love and passion for great food, she started to share her intention to open an authentic Italian posto!  It wasn’t long before she was tweeting Jamie Oliver and connecting with Sydney foodies!  She shared her journey to open her restaurant with her online friends and we were hooked!!  Not only did she connect with customers, she also connected with Australian chefs, foodies and tweeters.

Once La Casa settled to a frenetic pace, as opposed to the ridiculously crazy busy of the first 12 months, Carm started to work on her true passion, a Sicilian Food Tour; a trip through her island, Sicily. Carmel’s parents were born in the small fishing village of Scoglitti, Ragusa and such a little piece of her is there too.

“It’s been a dream of mine for so long to take a group of my fellow Australian friends through my island of Sicily and experiencing it the way I do. Sharing pure culinary local food and immersing them in the true rustic charm of Sicily. The cannoli, the cheese, the tomatoes, simple items you will never ever forget.”

And that is exactly what she delivered in May this year! Carm and her team took a group to Sicily and it was a huge success and provided much eye candy for those of us back home watching on our screens.

Carm has extended this experience to Sydney with regular Sicilian Food Tours and Regional Dinners; a place where people can meet, laugh, eat and create great memories!

Twitter: @CarmR
La Casa Website
Sicilian Food Tours

SARA McCLEARY

Sara has a deep passion for both food and travel.
With previous experience in both the food and travel industry including front-of-house in various Sydney restaurants, a sales job with a large food corporation and as a manager in one of Sydney’s leading backpacker travel agencies, I have a good insight into the real work that goes on behind the scenes to make a good meal or a great trip happen.

“I started to cook at an early stage learning from my mum, aunt and grandmother. Recently I have been rediscovering some traditional Latvian recipes and building on my love of Japanese ingredients.

I am addicted to travel. Having grown up travelling and living in both Germany and Italy my feet are always itchy and I hunger for new places to explore.  I am a frequent visitor to Japan for work and have incredible memories of Manhattan. I love you NYC.

My experience in developing the blog means I am comfortable working with PR companies, brands, restaurants, hotels and the travel industry.
My blog is a full-time consuming passion.”

Sara Elsewhere
Founder and Chair of  the Sydney Food Bloggers’ Meetup Group.
Co-founder and co-organiser of the Australia wide annual blogger event The Sweet Swap.
Sara has been recognised by HotelClub.com as one of Australia’s top Food & Travel Bloggers.

About Belly Rumbles
A Sydney-based food and travel blog written by Sara McCleary.
Belly Rumbles began in November 2009 after I started reading food blogs when planning a trip to New York.  From humble beginnings as an online diary, Belly Rumbles has continued to grow and evolve into one of Sydney’s most consistent and well known single-voice food and travel blogs.
Over 300 Belly Rumble articles have been published to date with new original content posted 3-4 times a week. Articles categories include: recipes, restaurant reviews, product road tests and travel stories.
Belly Rumbles is attracting a growing number of engaged readers who enjoy following my adventures in food and travel.

Links
Belly Rumbles Blog:  www.bellyrumbles.com
Twitter:  @bellyrumbles
Instagram:  @bellyrumbles
Google + :  mccleary.sara@gmail.com
Facebook:  www.facebook.com/bellyrumbles
Linkedin:  http://www.linkedin.com/profile/view?id=73465838
The Sweet Swap:  www.thesweetswap.com

CENK BABAN

Cenk is a food lover with a passion for the Internet, emerging web technologies and trends. Combine this all together and you get Social Dinner Club; monthly dinner party where you sample different restaurants and cuisines from around the world, meet amazing chefs, find out more about the cuisine and culture, not to mention meeting new and interesting dinner club foodies!

“We’re lucky to have the best of the worlds’ cuisine in Sydney. Yet most often when we try a new cuisine, we don’t learn much about the food or the culture. We believe discovering a new cuisine should be a unique experience. Social Dinner Club is here to create this experience.”

Cenk is an online marketing consultant working with SME’s.  He helps them to make the most of their online presence by providing assistance in online marketing, digital strategy and social media.  He blogs regularly on his website cenkbaban.com and for trade magazines.

•  Featured in the Top 10 Unique Dining Experiences in Asia Pacific
•  Listed among the Top 10 Trends in Australian Retail and Hospitality
•  SMH mentioned Social Dinner Club for the way Social Media is integrated to the events
•  Featured for its innovative use of Social Media
•  The first event  Google Sydney sponsored
•  Reviewed by leading industry blogs and publications

The Links:

http://www.meetup.com/socialdinnerclub/
https://www.facebook.com/socialdinnerclub
https://twitter.com/socialdinnerclb
short video:  http://www.youtube.com/watch?v=Tnw6O8hFAY8

 *** Men welcome too!! ***  A not to be missed event!!

** Event Starts @ 6.30 pm ::
6.00pm arrival so you can find a seat, grab a drink & meet fabulous people **

WE ARE SUPPORTING A WONDERFUL CAUSE EVERY MONTH!!

This month you get to vote on which of these 3 worthy charities receive the entry money (less fees):

Kids R Christmas www.chw.edu.au
Miracle Babies Foundation www.miraclebabies.org.au/ 
MS Society www.msaustralia.org.au
The donation is 100% of your $10.00 contribution less the booking fee!   We’ll announce the total on the night.

BE PART OF THE PRESENTATION!

You’re Invited to be one of 3 x 5 minute spotlights.  Have you used social media, sites and tools and had success? 
We would like to invite Social Media Women to submit their case study for a chance to present at the May meeting.  You must be able to show that you have integrated it and had success.

Interested? Before you contact me, please make sure you have a presentation ready and send it to me with your email.

  Check out the tweets from last meetup here.

SMW_2013_march_LR_1c

Please note: Social Media Women is held on the 2nd Tuesday of every month February – November.

Register here for our September event

Date:      Tuesday 17 September 2013

Time:     6:00pm – 8:30pm

Venue:   The Suite @ The White Horse Hotel
381 Crown St, Surry Hills

Meet amazing women and men as well as discussing the ever changing world of social media.The open discussion about social media is one of the best parts of the event. So bring your social media questions for the group to answer.

Please note: Photographs are taken at the event.  These photos are posted online & are used online & offline at the organiser’s discretion..
Eventbrite - Social Media Women September 2013: Social Food; Blogs, Venues, Experience

_______________________

THANK YOU!

I can’t run these events without your help!  A HUGE Thank You to:
Photos: Judith Cantor
To Tania, Emanuel and the team at BAR100 – thank you so much for having us through the winter months. We wish you were more central :-)
_______________________

The White Horse Hotel

Thank you to our new sponsors!!
We couldn’t hold the events without them!

Inside The White Horse Surry Hills are stylishly designed meeting and drinking spaces, from a garden roof terrace to a cosy open fireplace.
Refurbished in 2013 by its new owners, this grand Surry Hills Hotel has been revitalised.

281 Crown St, Surry Hills NSW
ph: 02 8333 9999

Social Media Women Collage

check out past SMW events here

SMW Charity: August 2013 Father Chris O’Reilly’s Kids Off the Street

So happy to be supporting Father Chris O-Reilly’s Kids Off the Street from this month’s registrations.

“Youth Off The Streets is a non-denominational community organisation working for young people aged 12-21 who are facing challenges of homelessness, drug and alcohol dependency, exclusion from school, neglect and abuse.  We support these young people as they work to turn their lives around and overcome immense personal traumas such as neglect and physical, psychological and emotional abuse.

Since opening in 1991, Youth Off The Streets has grown from a single food van delivering meals to young homeless people on the streets of Kings Cross to a major youth specific agency offering a full continuum of care through delivery of a wide range of services.

Our 25 services include crisis accommodation, alcohol and other drug services, counselling, accredited high schools, outreach, residential programs and a mentoring program. Volunteers support us every step of the way.”

This month we had these 3 great charity options to choose at registration:

Cure Cancer Australia www.cure.org.au
Father Chris O’Reilly’s Kids Off the Street www.youthoffthestreets.com.au
Fitted for work www.fittedforwork.org

To learn more about our Charity donations, please click here.

Collaborative Consumption ~ The New Trust Economy ~ The Sharing Economy @ Social Media Women Aug 2013

We had a great Social Media Women Meetup last week! Checkout the posts on my Storify.

Thank you Open Shed‘s @_LisaFox & eXpertLocal‘s Bek Lambert @noshamecreative for opening our eyes & minds to #collcons Collaborative Consumption / Peer to Peer Communities / The Sharing Economy. so many names but all one thing, maximising latent capacity.

Open Shed let’s people rent items they may only use once or a few times, the rentor makes some money, the renter saves some money and you may meet a new friend who has the same sensibilities as you do! Visit the site here.

eXpertLocal lets you be the ultimate expert by sharing a great experience with like minded people or is a place you can find some great local events, from book clubs to graffiti walking tours! Visit the site here.

We talked about what it meant for businesses today and learned about the great things / movements happening all around the world.

It will affect business and the models we use.  Good times & connections ahead!!

See the pics from the meetup here.

Here is a collection of posts and pics, click on the image below to see more:

Watch this 4 min video of Rachel Botsman explaining Collaborative Consumption in a nutshell:

Rachel Botsman, Collaborative Consumption

Open Shed WebsiteOPEN SHED & LISA FOX

Share to access what you need and help your neighbours:  Tools, camping gear, electronics and everything in between.Do you sometimes feel guilty about the amount of stuff you have bought that just doesn’t get good usage throughout the year?

Are there things you own that get a lot of usage when on holidays yet sit idle for the rest of the time?

Have you ever wanted to try something or really needed something for a short time but couldn’t justify the cost of buying it and/or have room to store it?

Then Open Shed is for you!

Lisa Fox and Duncan Stewart stumbled across the idea of collaborative consumption in Dec 2010 after seeing an inspiring talk: The case for collaborative consumption. For Lisa and Duncan, the message of sharing what we own with others in our local community really struck a chord. So much so, they quit their good jobs, gave up their inner city apartment and began saving and house-sitting around Australia to bring you what is now Open Shed – a place where you can rent, use and return all kinds of helpful and wonderful stuff from people just like you!

Open Shed (or “the travelling start-up” as it is sometimes called) is Lisa and Duncan’s own personal contribution to reducing waste and excess, and promoting a positive message about consumerism and consumption.

The Open Shed message is simple:

We CAN make use of the latest gadgets, still have exciting life experiences and de-clutter our lives at the same time through sharing what we have with other people. We CAN make a difference through being smart about our consumption.

What began as an idea that touched two people is now their very own ethical, environmental, practical and super fun start-up. Built to be a sustainable business, Open Shed only take a small percentage of each successful rental transaction so as to cover costs associated with building, running and maintaining the site. And as passionate supporters of this growing movement, Lisa and Duncan actively seek opportunities to get the word out about other collaborative consumption ideas, sustainable businesses and ways to help the community continue to grow through sharing.

the website:  www.openshed.com.au
join us on facebook
follow on twitter: @openshed

eXpertLocal

Discover something new today!  See the towns and cities you love through the eyes of another person!

How it works:

  1. You have a fantastic idea for a tour or experience OR you’re looking for something new to do
  2. You set up a profile on eXpertLocal
  3. You can choose to create your own experiences OR join others
  4. You meet up and have fun!

visit the website

bek lambert expert localBek Lambert: Marketing & Content Manager @ eXpertLocal

Whipping out the words and mixing up the marketing magic is Rebekah’s day to day life at eXpertLocal. A bootstrapper who started her career in the very first foray into virtual communities, phone and internet dating, Rebekah has a unique insight into what makes passionate people come together in the online and offline world. When she’s not off exploring the trails of her spiritual home of Redfern, she can be found at all kinds of live music events and gigs, searching Sydney streets for street art or taking her faithful Labrador Gibson for a walk along the coastline from Bondi to Clovelly. Rebekah uses her nearly 2 decade’s worth of experience in technology, community management and marketing to make sure the word gets out to the right kind of eXpertLocal, no matter what their passion is.visit us: website
follow us on twitter: @expertlocal
watch us: youtube

Social Media Women August 2013 Storify

Event: 13 August: Collaborative Consumption

What is it & Why Should We Care?

WHAT DOES “COLLABORATIVE CONSUMPTION” MEAN?

According to www.collaborativeconsumption.com:

A new economic model has arrived. Named by TIME as one of the “10 Ideas That Will Change the World”, collaborative consumption describes the shift in consumer values from ownership to access. Together, entire communities and cities around the world are using network technologies to do more with less by renting, lending, swapping, bartering, gifting and sharing products on a scale never before possible. From Airbnb to Zipcar to Taskrabbit,  collaborative consumption is transforming business, consumerism and the way we live for a more fulfilling and sustainable quality of life.

Learn more about how collaborative consumption is changing the world via TED and the book What’s Mine is Yours.

What is it?
Why should we care?
How do we integrate it into our businesses if at all??

We look at 2 businesses who have been built on it, Speakers are:
Lisa Fox from Open Shed and
Bek Lambert from eXpert Local

OPEN SHED & LISA FOX

Share to access what you need and help your neighbours:  Tools, camping gear, electronics and everything in between.

Do you sometimes feel guilty about the amount of stuff you have bought that just doesn’t get good usage throughout the year?

Are there things you own that get a lot of usage when on holidays yet sit idle for the rest of the time?

Have you ever wanted to try something or really needed something for a short time but couldn’t justify the cost of buying it and/or have room to store it?

Then Open Shed is for you!

Lisa Fox and Duncan Stewart stumbled across the idea of collaborative consumption in Dec 2010 after seeing an inspiring talk: The case for collaborative consumption. For Lisa and Duncan, the message of sharing what we own with others in our local community really struck a chord. So much so, they quit their good jobs, gave up their inner city apartment and began saving and house-sitting around Australia to bring you what is now Open Shed – a place where you can rent, use and return all kinds of helpful and wonderful stuff from people just like you!

Open Shed (or “the travelling start-up” as it is sometimes called) is Lisa and Duncan’s own personal contribution to reducing waste and excess, and promoting a positive message about consumerism and consumption.

The Open Shed message is simple:

We CAN make use of the latest gadgets, still have exciting life experiences and de-clutter our lives at the same time through sharing what we have with other people. We CAN make a difference through being smart about our consumption.

What began as an idea that touched two people is now their very own ethical, environmental, practical and super fun start-up. Built to be a sustainable business, Open Shed only take a small percentage of each successful rental transaction so as to cover costs associated with building, running and maintaining the site. And as passionate supporters of this growing movement, Lisa and Duncan actively seek opportunities to get the word out about other collaborative consumption ideas, sustainable businesses and ways to help the community continue to grow through sharing.

the website:  www.openshed.com.au
join us on facebook
follow on twitter: @openshed

eXpert Local

Discover something new today!  See the towns and cities you love through the eyes of another person!

How it works:

  1. You have a fantastic idea for a tour or experience OR you’re looking for something new to do
  2. You set up a profile on eXpertLocal
  3. You can choose to create your own experiences OR join others
  4. You meet up and have fun!

visit the website

Bek Lambert: Marketing & Content Manager @ eXpert Local

Whipping out the words and mixing up the marketing magic is Rebekah’s day to day life at eXpertLocal. A bootstrapper who started her career in the very first foray into virtual communities, phone and internet dating, Rebekah has a unique insight into what makes passionate people come together in the online and offline world. When she’s not off exploring the trails of her spiritual home of Redfern, she can be found at all kinds of live music events and gigs, searching Sydney streets for street art or taking her faithful Labrador Gibson for a walk along the coastline from Bondi to Clovelly. Rebekah uses her nearly 2 decade’s worth of experience in technology, community management and marketing to make sure the word gets out to the right kind of eXpertLocal, no matter what their passion is.visit us: website
follow us on twitter: @expertlocal
watch us: youtube

 *** Men welcome too!! ***  A not to be missed event!!

** Event Starts @ 6.30 pm ::
6.00pm arrival so you can find a seat, grab a drink & meet fabulous people **

WE ARE SUPPORTING A WONDERFUL CAUSE EVERY MONTH!!

This month you get to vote on which of these 3 worthy charities receive the entry money (less fees):

Kids R Christmas www.chw.edu.au
Miracle Babies Foundation www.miraclebabies.org.au/ 
MS Society www.msaustralia.org.au

The donation is 100% of your $10.00 contribution less the booking fee!

We’ll announce the total on the night.

BE PART OF THE PRESENTATION!

You’re Invited to be one of 3 x 5 minute spotlights.  Have you used social media, sites and tools and had success? 
We would like to invite Social Media Women to submit their case study for a chance to present at the May meeting.  You must be able to show that you have integrated it and had success.Interested? Before you contact me, please make sure you have a presentation ready and send it to me with your email.Check out the tweets from last month here.

Please note: Social Media Women is held on the 2nd Tuesday of every month February – November.

Register here for our August event

Date:      Tuesday 13 August 2013

Time:     6:00pm – 8:30pm

Venue:   The Chapel @ Bar100
100 George St, Sydney 2000

Meet amazing women as well as discussing the ever changing world of social media.The open discussion about social media is one of the best parts of the event. So bring your social media questions for the group to answer.

Please note: Photographs are taken at the event.  These photos are posted online & are used online & offline at the organiser’s discretion..

_______________________

THANK YOU!

I can’t run these events without your help!  A HUGE Thank You to:Photos: Judith Cantor

_______________________

Social Media Women July 2013: “The Internet of Things”

The internet has revolutionised our world.
The next generation of the digital revolution is called ‘The Internet of Things’.
More objects are becoming embedded with sensors and gaining the ability to communicate. The resulting information networks promise to create new business models and disrupt existing business models.
Kate Carruthers shared her insight into this next stage in the digital revolution.

Click here to see Kate’s presentation on Slideshare.

Click the Storify below to see all the posts:

storify_2013_july

SMW Charity: July 2013 Cure Cancer Australia

Chuffed to be supporting another great charity, Cure Cancer Australia, thank you to all of our attendees whose registration price goes to the charity.

Their sole focus is to cure cancer; “Our role in the cancer space is an important one. We act as a front line source to provide vital start up funding for innovative, ground-breaking research projects across all types of cancer. Since 1967, we have channelled over $20 million in the form of funding grants to national young researchers and have come to stand for integrity, excellence, and success in research.

Through gaining funding from Cure Cancer Australia, our brilliant young Australian researchers are granted a much needed opportunity to build on their ideas and develop a platform for their life-long aspiration to find a cure for cancer.

Untold thousands of lives have been saved around the world as a consequence of the knowledge gained and the treatments developed from Cure Cancer Australia’s funded research projects.”

 

This month we had these 3 great charity options to choose at registration:

Cure Cancer Australia www.cure.org.au
Father Chris O’Reilly’s Kids Off the Street www.youthoffthestreets.com.au
Fitted for work www.fittedforwork.org

To learn more about our Charity donations, please click here.

Cure Cancer Australia’s single focus is to find a cure for cancer.

Assoc_Prof_Angela-Hong_MBBS_MMed_PhD_FRANZCR_044 Our role in the cancer space is an important one. We act as a front line source to provide vital start up funding for innovative, ground-breaking research projects across all types of cancer. Since 1967, we have channelled over $20 million in the form of funding grants to national young researchers and have come to stand for integrity, excellence, and success in research.

Through gaining funding from Cure Cancer Australia, our brilliant young Australian researchers are granted a much needed opportunity to build on their ideas and develop a platform for their life-long aspiration to find a cure for cancer.

Untold thousands of lives have been saved around the world as a consequence of the knowledge gained and the treatments developed from Cure Cancer Australia’s funded research projects.

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