Tag Archives: Social Media Women

We’re Changing Our Name: so.me

Big News!

After 4.5 years I am updating our name and our direction…

I have decided to change the name of Social Media Women to

SM Logo_image

‘so.me’

(thank you Lena Habkouk & Natasha Collopy).

I want it to be more inclusive & have a great communication story.

Our focus is:

COMMUNICATION + CONVERSATION + SOCIAL MEDIA

 

Here is the updated logo – what do you think??

 

Please bear with me as I change everything over!

17 Sept Meetup: Social Food; The Blogs, The Venues, The Experiences

You’re Invited!!

For centuries people have connected, bonded, shared experiences & made memories over food.
Social Media has changed the way we connect, the things we share & removed borders.

This month we have 3 Fabulous Foodies who have built great connected communities around different areas who used Social Media to build their business: The Blogger, The Restauranteur, The Experience Giver
sept food presenters_text_2

The Panel:

CARMEL RUGGERI

Carmel Ruggeri co-owns La Casa Ristorante with her brother Tony. Her recipe for success? Tony’s skill & industry know-how, her Mother’s meatballs, traditional Italian food and service & twitter!

Initially using it to share her love and passion for great food, she started to share her intention to open an authentic Italian posto!  It wasn’t long before she was tweeting Jamie Oliver and connecting with Sydney foodies!  She shared her journey to open her restaurant with her online friends and we were hooked!!  Not only did she connect with customers, she also connected with Australian chefs, foodies and tweeters.

Once La Casa settled to a frenetic pace, as opposed to the ridiculously crazy busy of the first 12 months, Carm started to work on her true passion, a Sicilian Food Tour; a trip through her island, Sicily. Carmel’s parents were born in the small fishing village of Scoglitti, Ragusa and such a little piece of her is there too.

“It’s been a dream of mine for so long to take a group of my fellow Australian friends through my island of Sicily and experiencing it the way I do. Sharing pure culinary local food and immersing them in the true rustic charm of Sicily. The cannoli, the cheese, the tomatoes, simple items you will never ever forget.”

And that is exactly what she delivered in May this year! Carm and her team took a group to Sicily and it was a huge success and provided much eye candy for those of us back home watching on our screens.

Carm has extended this experience to Sydney with regular Sicilian Food Tours and Regional Dinners; a place where people can meet, laugh, eat and create great memories!

Twitter: @CarmR
La Casa Website
Sicilian Food Tours

SARA McCLEARY

Sara has a deep passion for both food and travel.
With previous experience in both the food and travel industry including front-of-house in various Sydney restaurants, a sales job with a large food corporation and as a manager in one of Sydney’s leading backpacker travel agencies, I have a good insight into the real work that goes on behind the scenes to make a good meal or a great trip happen.

“I started to cook at an early stage learning from my mum, aunt and grandmother. Recently I have been rediscovering some traditional Latvian recipes and building on my love of Japanese ingredients.

I am addicted to travel. Having grown up travelling and living in both Germany and Italy my feet are always itchy and I hunger for new places to explore.  I am a frequent visitor to Japan for work and have incredible memories of Manhattan. I love you NYC.

My experience in developing the blog means I am comfortable working with PR companies, brands, restaurants, hotels and the travel industry.
My blog is a full-time consuming passion.”

Sara Elsewhere
Founder and Chair of  the Sydney Food Bloggers’ Meetup Group.
Co-founder and co-organiser of the Australia wide annual blogger event The Sweet Swap.
Sara has been recognised by HotelClub.com as one of Australia’s top Food & Travel Bloggers.

About Belly Rumbles
A Sydney-based food and travel blog written by Sara McCleary.
Belly Rumbles began in November 2009 after I started reading food blogs when planning a trip to New York.  From humble beginnings as an online diary, Belly Rumbles has continued to grow and evolve into one of Sydney’s most consistent and well known single-voice food and travel blogs.
Over 300 Belly Rumble articles have been published to date with new original content posted 3-4 times a week. Articles categories include: recipes, restaurant reviews, product road tests and travel stories.
Belly Rumbles is attracting a growing number of engaged readers who enjoy following my adventures in food and travel.

Links
Belly Rumbles Blog:  www.bellyrumbles.com
Twitter:  @bellyrumbles
Instagram:  @bellyrumbles
Google + :  mccleary.sara@gmail.com
Facebook:  www.facebook.com/bellyrumbles
Linkedin:  http://www.linkedin.com/profile/view?id=73465838
The Sweet Swap:  www.thesweetswap.com

CENK BABAN

Cenk is a food lover with a passion for the Internet, emerging web technologies and trends. Combine this all together and you get Social Dinner Club; monthly dinner party where you sample different restaurants and cuisines from around the world, meet amazing chefs, find out more about the cuisine and culture, not to mention meeting new and interesting dinner club foodies!

“We’re lucky to have the best of the worlds’ cuisine in Sydney. Yet most often when we try a new cuisine, we don’t learn much about the food or the culture. We believe discovering a new cuisine should be a unique experience. Social Dinner Club is here to create this experience.”

Cenk is an online marketing consultant working with SME’s.  He helps them to make the most of their online presence by providing assistance in online marketing, digital strategy and social media.  He blogs regularly on his website cenkbaban.com and for trade magazines.

•  Featured in the Top 10 Unique Dining Experiences in Asia Pacific
•  Listed among the Top 10 Trends in Australian Retail and Hospitality
•  SMH mentioned Social Dinner Club for the way Social Media is integrated to the events
•  Featured for its innovative use of Social Media
•  The first event  Google Sydney sponsored
•  Reviewed by leading industry blogs and publications

The Links:

http://www.meetup.com/socialdinnerclub/
https://www.facebook.com/socialdinnerclub
https://twitter.com/socialdinnerclb
short video:  http://www.youtube.com/watch?v=Tnw6O8hFAY8

 *** Men welcome too!! ***  A not to be missed event!!

** Event Starts @ 6.30 pm ::
6.00pm arrival so you can find a seat, grab a drink & meet fabulous people **

WE ARE SUPPORTING A WONDERFUL CAUSE EVERY MONTH!!

This month you get to vote on which of these 3 worthy charities receive the entry money (less fees):

Kids R Christmas www.chw.edu.au
Miracle Babies Foundation www.miraclebabies.org.au/ 
MS Society www.msaustralia.org.au
The donation is 100% of your $10.00 contribution less the booking fee!   We’ll announce the total on the night.

BE PART OF THE PRESENTATION!

You’re Invited to be one of 3 x 5 minute spotlights.  Have you used social media, sites and tools and had success? 
We would like to invite Social Media Women to submit their case study for a chance to present at the May meeting.  You must be able to show that you have integrated it and had success.

Interested? Before you contact me, please make sure you have a presentation ready and send it to me with your email.

  Check out the tweets from last meetup here.

SMW_2013_march_LR_1c

Please note: Social Media Women is held on the 2nd Tuesday of every month February – November.

Register here for our September event

Date:      Tuesday 17 September 2013

Time:     6:00pm – 8:30pm

Venue:   The Suite @ The White Horse Hotel
381 Crown St, Surry Hills

Meet amazing women and men as well as discussing the ever changing world of social media.The open discussion about social media is one of the best parts of the event. So bring your social media questions for the group to answer.

Please note: Photographs are taken at the event.  These photos are posted online & are used online & offline at the organiser’s discretion..
Eventbrite - Social Media Women September 2013: Social Food; Blogs, Venues, Experience

_______________________

THANK YOU!

I can’t run these events without your help!  A HUGE Thank You to:
Photos: Judith Cantor
To Tania, Emanuel and the team at BAR100 – thank you so much for having us through the winter months. We wish you were more central 🙂
_______________________

The White Horse Hotel

Thank you to our new sponsors!!
We couldn’t hold the events without them!

Inside The White Horse Surry Hills are stylishly designed meeting and drinking spaces, from a garden roof terrace to a cosy open fireplace.
Refurbished in 2013 by its new owners, this grand Surry Hills Hotel has been revitalised.

281 Crown St, Surry Hills NSW
ph: 02 8333 9999

Social Media Women Collage

check out past SMW events here

Collaborative Consumption ~ The New Trust Economy ~ The Sharing Economy @ Social Media Women Aug 2013

We had a great Social Media Women Meetup last week! Checkout the posts on my Storify.

Thank you Open Shed‘s @_LisaFox & eXpertLocal‘s Bek Lambert @noshamecreative for opening our eyes & minds to #collcons Collaborative Consumption / Peer to Peer Communities / The Sharing Economy. so many names but all one thing, maximising latent capacity.

Open Shed let’s people rent items they may only use once or a few times, the rentor makes some money, the renter saves some money and you may meet a new friend who has the same sensibilities as you do! Visit the site here.

eXpertLocal lets you be the ultimate expert by sharing a great experience with like minded people or is a place you can find some great local events, from book clubs to graffiti walking tours! Visit the site here.

We talked about what it meant for businesses today and learned about the great things / movements happening all around the world.

It will affect business and the models we use.  Good times & connections ahead!!

See the pics from the meetup here.

Here is a collection of posts and pics, click on the image below to see more:

Watch this 4 min video of Rachel Botsman explaining Collaborative Consumption in a nutshell:

Rachel Botsman, Collaborative Consumption

Open Shed WebsiteOPEN SHED & LISA FOX

Share to access what you need and help your neighbours:  Tools, camping gear, electronics and everything in between.Do you sometimes feel guilty about the amount of stuff you have bought that just doesn’t get good usage throughout the year?

Are there things you own that get a lot of usage when on holidays yet sit idle for the rest of the time?

Have you ever wanted to try something or really needed something for a short time but couldn’t justify the cost of buying it and/or have room to store it?

Then Open Shed is for you!

Lisa Fox and Duncan Stewart stumbled across the idea of collaborative consumption in Dec 2010 after seeing an inspiring talk: The case for collaborative consumption. For Lisa and Duncan, the message of sharing what we own with others in our local community really struck a chord. So much so, they quit their good jobs, gave up their inner city apartment and began saving and house-sitting around Australia to bring you what is now Open Shed – a place where you can rent, use and return all kinds of helpful and wonderful stuff from people just like you!

Open Shed (or “the travelling start-up” as it is sometimes called) is Lisa and Duncan’s own personal contribution to reducing waste and excess, and promoting a positive message about consumerism and consumption.

The Open Shed message is simple:

We CAN make use of the latest gadgets, still have exciting life experiences and de-clutter our lives at the same time through sharing what we have with other people. We CAN make a difference through being smart about our consumption.

What began as an idea that touched two people is now their very own ethical, environmental, practical and super fun start-up. Built to be a sustainable business, Open Shed only take a small percentage of each successful rental transaction so as to cover costs associated with building, running and maintaining the site. And as passionate supporters of this growing movement, Lisa and Duncan actively seek opportunities to get the word out about other collaborative consumption ideas, sustainable businesses and ways to help the community continue to grow through sharing.

the website:  www.openshed.com.au
join us on facebook
follow on twitter: @openshed

eXpertLocal

Discover something new today!  See the towns and cities you love through the eyes of another person!

How it works:

  1. You have a fantastic idea for a tour or experience OR you’re looking for something new to do
  2. You set up a profile on eXpertLocal
  3. You can choose to create your own experiences OR join others
  4. You meet up and have fun!

visit the website

bek lambert expert localBek Lambert: Marketing & Content Manager @ eXpertLocal

Whipping out the words and mixing up the marketing magic is Rebekah’s day to day life at eXpertLocal. A bootstrapper who started her career in the very first foray into virtual communities, phone and internet dating, Rebekah has a unique insight into what makes passionate people come together in the online and offline world. When she’s not off exploring the trails of her spiritual home of Redfern, she can be found at all kinds of live music events and gigs, searching Sydney streets for street art or taking her faithful Labrador Gibson for a walk along the coastline from Bondi to Clovelly. Rebekah uses her nearly 2 decade’s worth of experience in technology, community management and marketing to make sure the word gets out to the right kind of eXpertLocal, no matter what their passion is.visit us: website
follow us on twitter: @expertlocal
watch us: youtube

Social Media Women August 2013 Storify

Real Men Come To Social Media Women!

Catalin of Catalin Anastase Photography, wanted to share an insight after attending Social Media Women in May 2013. Visit his site : http://www.catalinanastase.com
Great advise!!

For information on events: http://socialmediawomen.eventbrite.com.au

SMW May 2013 : Speak Easy Storify Recap

We had a great meetup at our Social Media Speak Easy, being a Social Media 101 chat, we didn’t have a  lot of tweeting and posting but here is a quick recap, click on the image to see the whole post.

Our Charity donation this month is Act for Kids – provides free services to prevent & treat child abuse & neglect. To learn more about our Charity donations, please click here.

Click here to see pics from the meetup.

Social Media Women Storify Recap May 2013

Social Media Women Storify Recap May 2013

SMW Event: 11 June, Bloggers: How Brands and Influencers Work Together

for other non SMW events click here

You’re Invited ~ Social Media Women 11 June 2013:

xhannah_blog copy

Blogger Outreach:

How brands and influencers can work together

Learn how brands and agencies are currently working with Australian bloggers.
We will cover some of the “do’s” and “don’ts” of working with bloggers, talk bout best practice and share different reasons brands choose to engage influencers.
  • What defines a blog?
  • Overview of the Australian blogosphere
  • Why should brands work with bloggers?
  • How to find bloggers relevant to your brand
  • What are some tips to working with influencers
  • When does this work well?
About Hannah
Hannah looks after all things social media, community and blogger outreach for tech start-up Canva. She also curates the Sydney edition of The Fetch, keeping across what’s happening locally to share the best events, news, jobs and opportunities all in one place.
Mostly recently she worked for Rocketman Media, a specialist influencer outreach agency that partners brands and bloggers. In 2011 she organised ‘The Blogger Relations Forum’ a half-day event for 80 bloggers and brands. She has also spoken at various industry events including Digital Parents Conference and the 2012 Beautify Bloggers Utopia weekend.

 *** Men welcome too!! ***  A not to be missed event!!

** Event Starts @ 6.30 pm ::  6.00pm arrival so you can find a seat, grab a drink **
TICKET PRICE GOES TO CHARITY !!!  Register Here.

Eventbrite - Social Media Women April 2013

WE ARE SUPPORTING A WONDERFUL CAUSE EVERY MONTH!!
This month you get to vote on which of these 3 worthy charities receive the entry money (less fees):
1. Clown Doctors – the humour foundation www.humourfoundation.com.au
2. Compassion www.compassion.com.au/
3. Concord Cancer Centre www.slhd.nsw.gov.au/concord/cancer

The donation is 100% of your $10.00 contribution less the booking fee! We’ll announce the total on the night.

BE PART OF THE PRESENTATION!

You’re Invited to be one of 3 x 5 minute spotlights.  Have you used social media, sites and tools and had success? 
We would like to invite Social Media Women to submit their case study for a chance to present at the May meeting.  You must be able to show that you have integrated it and had success.

Interested? Before you contact me, please make sure you have a presentation ready and send it to me with your email.

  Check out the tweets from last meetup here.

SMW_2013_march_LR_1c

Please note: Social Media Women is held on the 2nd Tuesday of every month February – November.

Register here for our June event

Date:      Tuesday 11 June 2013

Time:     6:00pm – 8:30pm

Venue:   The Chapel @ Bar100
100 George St, Sydney 2000

Meet amazing women as well as discussing the ever changing world of social media.The open discussion about social media is one of the best parts of the event. So bring your social media questions for the group to answer.

Eventbrite - Social Media Women April 2013

Please note: Photographs are taken at the event.  These photos are posted online & are used online & offline at the organiser’s discretion..

_______________________

THANK YOU!

I can’t run these events without your help!
A HUGE Thank You to:
Photos: Joy Hopwood & Judith Cantor
_______________________

Social Media Women Collage

check out past SMW events here

Social Media Women April: Measuring the value of social media with Tracey Brown

With growing numbers of Australian businesses using social media, the need to measure the effectiveness of social media activity is becoming increasingly important.

Surprisingly, many businesses do not measure the effectiveness of their social media activity, or they’re unsure what to measure or where to start.

Tracey will discuss the importance of measuring social media activity by looking into how success can be defined and measured using simple tools.

She will explain how to get the most out of your social media measurement tools, how to measure the success of a social media campaign and what the future holds for social media measurement. 

About Tracey:
Tracey Brown has worked in online for over 15 years, from Westpac eBusiness, to co-founding Tipping Point in Sydney, before moving to London as Head of Digital for Schroders. She also held a global online CRM role for Vodafone Group.

Now back in Sydney, Tracey co-founded eMarketingConnected in December 2010.

Her breadth of experience ranges from online strategy, strategic email marketing, social media strategy, benchmarking and optimisation strategies, to user experience definition and content strategy.

Tracey has delivered workshops and training programmes in USA, Asia, Sth Africa, UK & Europe. She also conducts events and workshops for clients and members. 

Tracey’s company eMarketingConnected has recently produced a comprehensive report on the social media activities of Australia’s 500 largest organisations, ‘How the Largest Australian brands use Social Media’. The company has also produced other reports such as ‘Why The Largest Australian Retailers Are Losing The Online Battle’ and ‘How Are Australian Brands Using Facebook’. 

Twitter: @traceybrown74 

Please note: This month’s Social Media Women is being held on the FIRST Tuesday of the month as the second Tuesday falls too close to Easter.  

A not to be missed event – learn about the importance of measuring your social media activity by using simply tools. 

LUCKY DOOR PRIZE – You could win a corporate headshot session from Polly Street valued at $385! This includes: 30 to 45 Minutes on location photo session, an online preview gallery to select your favourite shots, 3 Edited and retouched high res image files.

Register now for our April event at http://www.eventbrite.com/event/1933221317  

Date:      Tuesday 3 April 2012 (First week in April)
Time:      6:00pm – 8:30pm
Venue:   The Supper Club at the Oxford Hotel,
             134 Oxford St, Darlinghurst.
(Enter the Oxford St side of the hotel and walk up the stairs. Metered parking is a few steps away on Bourke St, $1.10 per hour)

Meet amazing women as well as discussing the ever changing world of social media.

SMW support GirlsFund – Donate to help end extreme poverty

Social Media Women are proud to support Plan’s GirlsFund. The GirlsFund projects fight gender inequality, to champion girl’s rights, amongst other things. Girls are key to ending the cycle of extreme poverty. With your support we can help girls overcome the obstacles preventing them from reaching their full potential. Our very own co-founder Catriona Pollard, and member Rebecca Varidel are featured in a television commercial for GirlsFund starting this Sunday night. Please consider donating to GirlsFund.

How you can Support the Because I am a Girl campaign:

  • Join the Facebook Community – Help build a community united to fight for girls’ rights and help them break the poverty cycle. Join Plan’s Because I am a Girl Facebook page to keep learning and get involved or post a link to the website or campaign videos on your wall.
  • Talk it up on Twitter – Stay up-to-date and share the latest information, stories and activities with your networks by following Plan’s Because I am a Girl on Twitter.
  • Buy a campaign T-Shirt – Look good and feel great while telling the world that we need to invest in girls in a Fairtrade Certified Organic Cotton campaign tee.
  • Share Videos – Email the campaign videos to your friends or post them to your blog or Facebook. You can also check out the latest campaign videos and learn more about the lives of girls and young women in developing countries at Plan Australia’s Channel on YouTube.
  • Sponsor a Child with Plan – When you sponsor a child with Plan your money funds projects chosen by the child’s community that benefit everyone. Girls and boys are sponsored equally in each community, but all Plan programming aims to take into consideration the unique obstacles faced by girls.
  • Donate to Plan’s GirlsFund – Plan International Australia has established a GirlsFund to support efforts to identify and respond to the barriers girls face. Your donation to GirlsFund will go towards initiatives like this within priority projects that address unique obstacles faced by girls. This will help give girls every opportunity to thrive and break the poverty cycle.
  • Join Children First! – When you donate regularly through Children First, your money funds Plan Australia’s priority projects that address the specific development needs of communities.