RESOURCES

Why Social Media Women?

There are many reasons why Social Media Women was organised as a group that supports women learning and improving our social media skills.

Here are a few:

  • 19% of businesses/companies in Australia are owned or operated by women – the secret to building business is Word of Mouth – social media is part of this conversation.
  • 80% or more of events attendees are men – more women need to know about events and have a friend or colleague to bring. Social Media Women has an event calendar now so we can plan our schedules and go to more industry events.
  • 85%+ of economic decisions are made by women – we influence decisions and make many of the purchases. Social media is the perfect way to talk to your customers and prospects and listen to what they have to say.
  • Most videos on YouTube are made by men in any substantial industry. Video is one of the most helpful and influential social media tools. And one of the best opportunities for us to teach people about what we do.
  • Most bloggers are men. Blogging is one of the best ways to refresh content on your site and engage in your community. Social Media Women is a great place to meet other women who blog or want to blog – and support each other in our efforts.

So how can you improve your knowledge and skills? Read the Social Media Women Resources. Here is a link to posts and articles that will aid you on your journey.

If you find helpful resources, send them to SocialMediaWomen@gmail.com. We’ll post and give you credit for sharing. And that’s what strengthens our community.

What else can you do? Follow more women on Twitter and other social networks & support each other in all that we do!

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INTERESTING ARTICLES ON SOCIAL MEDIA AND WOMEN:

Why Social Media Means Big Opportunities for Women – Women have firmly established their presence on the social web, and account for the majority of users on many popular social media sites. But what does this mean for the future of women in social media? One word: Opportunity. Companies looking to reach women — whether as consumers, entrepreneurs, employees, or advocates — have an unprecedented opportunity through social media to engage them. For women, social media presents abundant opportunities to lead, effect change, innovate, and build relationships across sectors, locally, nationally, and globally.

Shhhhh! 10 Social Media Secrets for Marketing to Women In Tom H.C. Anderson’s post, he shares his secrets. Treat people online like you would at a party – pay attention, listen and respond personally. Don’t push your business agenda and respect other’s values. Build relationships and be genuine!

Women use social media more than men: what’s news orgs’ response? The traditional media has largely failed in wooing those female readers — despite the potentially lucrative fact that women make 80 percent of the buying decisions in most American households. But for news organizations the question is not really why do women get social media but what does that mean for attracting women readers? If news organizations can answer that second question, they will stand to gain readers — and money — for sure.

42 Million U.S. Women Use Social Media: Blogs Most Influential. The study found that 42 million women in the United States (roughly 53% of the 79 million adult women in the United States who use the Internet) participate in social media at least weekly. As they spend more time with social media, women are spending correspondingly less time with traditional media: 39% less on newspapers, 36% less time reading magazines, and 30% less time watching TV.