click here to view Past Events 2012
November 2013 ______________________________________________________________
eunèv is revolutionising the event industry around the world!
eunèv offer free membership and a unique software-as-a-service procurement process built into it’s social marketplace, that is specific to MICE.
eunèv make it easier to discover and engage business event venues and suppliers, showcase events and build professional reputation – all in one place.
The eunèv marketplace empowers businesses to profile services, offer deals, promote events and build reputation – at no cost. Members benefit from a seamlessly integrated virtual professional network, secure e-commerce, content publishing and social media syndication – exclusively for MICE professionals.
Who should attend?
- PRs
- Venues
- Event Organisers
- PAs
- Florists
- Photographers
- Stylists
- Talent
- Anyone involved in the Event Industry!
- Marketers
ABOUT STEPHEN
Stephen is a social business strategist and thought leader in digital innovation. His career spans 20 years advising global brands in the use of consumer and emerging technologies.
Stephen’s specialties include social media, brand architecture and product strategy for industries in transition. He is a seasoned speaker and workshop facilitator with a keynote A-list including swarm, SXSWi, MEA and London Design Festival.
Stephen is passionate about social enterprise and holds several appointments to industry advisory boards, most notably One Girl. His work is critically acclaimed with accolades including Cannes Cyber Lion, AIMIA and Webby.
October 2013 ______________________________________________________________
What ‘Leaning In’ Means for Australian Women & Why Is This Still An Issue in 2013?
We are going to discuss Female leadership in Australian business, inspired by Sheryl Sandberg’s book ‘Lean In’ with Nicola Swankie.Despite the fact that the Australian Bureau of Statistics reported that women have the edge on their male counterparts in Bachelor degrees and higher qualifications. 27 per cent of women compared to 24 per cent of men hold these type of tertiary degrees.
We see that only 3.5% of ASX200 companies have female CEOs, making it one of the lowest rates in the Western world, behind Hong Kong, Thailand and China.
And on September 3rd ‘Equal Pay Day’, it was found that An Australian woman would need to work 64 extra days a year to earn the same amount as a man doing the same job.
Why is this the case, when its 41 years since women won the right to equal pay in Australia?
This session is an interactive, live discussion around some of the topics raised in Facebook’s COO Sheryl Sandberg’s book Lean in, which looks at some of the potential reasons in culture that are holding women back with a particular slant to looking at Australian culture.
We will look to use the book as a basis for discussion, looking at areas like
- Why we are grateful for what we have, a look back at where our mothers and grandmothers were
- Why the way we are programmed as girls to succeed as girls at school can hold us back as women
- Dealing with insecurity
- Like him, dislike her – some interesting analysis into how women are judged more harshly than men in business
- Don’t leave before you leave – why impending motherhood should not mean switching off to our careers.
- The myth of doing it all, why we are the generation chasing the impossible dream
- Why we need to work together more towards equality, not against each other
ABOUT NICOLA
I spent two years establishing Social Media at the agency. Responsible for all Social Strategy Direction across all clients and running the Social Media team.
I effectively integrated Social into the agency, drove financial growth for the agency through creating an effective Social Media offering.
I managed the team of 7, made up of Social Media Managers, Community Managers, Content Creators & Social Media Analysts running the day to day always-on activity and performance reporting for more than 10 brands in Australia including Smirnoff, Johnnie Walker, Bundaberg Rum, Baileys, Be Natural & Samsung
Some 2012 Results
- We engaged with 1.6 million people on Social
- We listened to over 80,000 conversations
- Got 760,000 ‘likes’
- Our facebook content was shared 66,000 times
- Our YouTube videos had over 2 million views and 864,043 minutes of video were watched
- Socialbakers ranked our pages in the top 10 most engaged in Australia for 5 consecutive months
Blog: Blog
September 2013 ____________________________________________________________
Social Food; The Blogs, The Venues & The Experiences
Building a Community & More
For centuries people have connected, bonded, shared experiences & made memories over food.
Social Media has changed the way we connect, the things we share & removed borders.
The Panel:CARMEL RUGGERI
Carmel Ruggeri co-owns La Casa Ristorante with her brother Tony. Her recipe for success? Tony’s skill & industry know-how, her Mother’s meatballs, traditional Italian food and service & twitter!
Initially using it to share her love and passion for great food, she started to share her intention to open an authentic Italian posto! It wasn’t long before she was tweeting Jamie Oliver and connecting with Sydney foodies! She shared her journey to open her restaurant with her online friends and we were hooked!! Not only did she connect with customers, she also connected with Australian chefs, foodies and tweeters.
Once La Casa settled to a frenetic pace, as opposed to the ridiculously crazy busy of the first 12 months, Carm started to work on her true passion, a Sicilian Food Tour; a trip through her island, Sicily. Carmel’s parents were born in the small fishing village of Scoglitti, Ragusa and such a little piece of her is there too.
“It’s been a dream of mine for so long to take a group of my fellow Australian friends through my island of Sicily and experiencing it the way I do. Sharing pure culinary local food and immersing them in the true rustic charm of Sicily. The cannoli, the cheese, the tomatoes, simple items you will never ever forget.”
And that is exactly what she delivered in May this year! Carm and her team took a group to Sicily and it was a huge success and provided much eye candy for those of us back home watching on our screens.
Carm has extended this experience to Sydney with regular Sicilian Food Tours and Regional Dinners; a place where people can meet, laugh, eat and create great memories!
Twitter: @CarmR
La Casa Website
Sicilian Food Tours
SARA McCLEARY
Sara has a deep passion for both food and travel.
With previous experience in both the food and travel industry including front-of-house in various Sydney restaurants, a sales job with a large food corporation and as a manager in one of Sydney’s leading backpacker travel agencies, I have a good insight into the real work that goes on behind the scenes to make a good meal or a great trip happen.
“I started to cook at an early stage learning from my mum, aunt and grandmother. Recently I have been rediscovering some traditional Latvian recipes and building on my love of Japanese ingredients.
I am addicted to travel. Having grown up travelling and living in both Germany and Italy my feet are always itchy and I hunger for new places to explore. I am a frequent visitor to Japan for work and have incredible memories of Manhattan. I love you NYC.
My experience in developing the blog means I am comfortable working with PR companies, brands, restaurants, hotels and the travel industry.
My blog is a full-time consuming passion.”
Sara Elsewhere
Founder and Chair of the Sydney Food Bloggers’ Meetup Group.
Co-founder and co-organiser of the Australia wide annual blogger event The Sweet Swap.
Sara has been recognised by HotelClub.com as one of Australia’s top Food & Travel Bloggers.
About Belly Rumbles
A Sydney-based food and travel blog written by Sara McCleary.
Belly Rumbles began in November 2009 after I started reading food blogs when planning a trip to New York. From humble beginnings as an online diary, Belly Rumbles has continued to grow and evolve into one of Sydney’s most consistent and well known single-voice food and travel blogs.
Over 300 Belly Rumble articles have been published to date with new original content posted 3-4 times a week. Articles categories include: recipes, restaurant reviews, product road tests and travel stories.
Belly Rumbles is attracting a growing number of engaged readers who enjoy following my adventures in food and travel.
Links
Belly Rumbles Blog: www.bellyrumbles.com
Twitter: @bellyrumbles
Instagram: @bellyrumbles
Google + : mccleary.sara@gmail.com
Facebook: www.facebook.com/bellyrumbles
Linkedin: http://www.linkedin.com/profile/view?id=73465838
The Sweet Swap: www.thesweetswap.com
CENK BABAN
Cenk is a food lover with a passion for the Internet, emerging web technologies and trends. Combine this all together and you get Social Dinner Club; monthly dinner party where you sample different restaurants and cuisines from around the world, meet amazing chefs, find out more about the cuisine and culture, not to mention meeting new and interesting dinner club foodies!
“We’re lucky to have the best of the worlds’ cuisine in Sydney. Yet most often when we try a new cuisine, we don’t learn much about the food or the culture. We believe discovering a new cuisine should be a unique experience. Social Dinner Club is here to create this experience.”
Cenk is an online marketing consultant working with SME’s. He helps them to make the most of their online presence by providing assistance in online marketing, digital strategy and social media. He blogs regularly on his website cenkbaban.com and for trade magazines.
• Featured in the Top 10 Unique Dining Experiences in Asia Pacific
• Listed among the Top 10 Trends in Australian Retail and Hospitality
• SMH mentioned Social Dinner Club for the way Social Media is integrated to the events
• Featured for its innovative use of Social Media
• The first event Google Sydney sponsored
• Reviewed by leading industry blogs and publications
The Links:
http://www.meetup.com/socialdinnerclub/
https://www.facebook.com/socialdinnerclub
https://twitter.com/socialdinnerclb
short video: http://www.youtube.com/watch?v=Tnw6O8hFAY8
August 2013 ________________________________________________________________
The New Trust Economy ~ COLLABORATIVE CONSUMPTION
What is it & Why Should We Care?
It will change how products are consumed, sold & ultimately made.
It will affect business and the models we use.
WHAT DOES “COLLABORATIVE CONSUMPTION” MEAN?
According to www.collaborativeconumption.com:
A new economic model has arrived. Named by TIME as one of the “10 Ideas That Will Change the World”, collaborative consumption describes the shift in consumer values from ownership to access. Together, entire communities and cities around the world are using network technologies to do more with less by renting, lending, swapping, bartering, gifting and sharing products on a scale never before possible. From Airbnb to Zipcar to Taskrabbit, collaborative consumption is transforming business, consumerism and the way we live for a more fulfilling and sustainable quality of life.
Learn more about how collaborative consumption is changing the world via TED and the book What’s Mine is Yours.
What is it?
Why should we care?
How do we integrate it into our businesses if at all??
We look at 2 businesses who have been built on it, Speakers are:
- Lisa Fox from Open Shed and
- Bek Lambert from eXpertLocal
July 2013 ___________________________________________________________________
‘THE INTERNET OF THINGS’
Learn about New Technology & The Impact on Business Models
The internet has revolutionised our world.
The next generation of the digital revolution is called ‘The Internet of Things’.
More objects are becoming embedded with sensors and gaining the ability to communicate. The resulting information networks promise to create new business models and disrupt existing business models.
Kate Carruthers will provide some insight into this next stage in the digital revolution.
About Kate
Kate Carruthers is an expert and forecaster in online collaboration, social media, digital integration, unified communication, email and search marketing.
With extensive experience in senior executive roles for diverse organisations such as GE, AMP, Westfield and State Government she currently works in business strategy and implementation roles. Kate has also lectured in postgraduate business at Macquarie University and taught TAFE level courses in business and management.
She is Co-Founder of Social Innovation Sydney and was a long standing member of the Institute of Electrical & Electronics Engineers and is a Senior Member of the Australian Computer Society. She is on the Advisory Board for the Schools of Computer Science & Software Engineering and Information Systems & Technology at the University of Wollongong.
Twitter: @kcarruthers
Blog: http://katecarruthers.com/blog/
June 2013 ___________________________________________________________________
x
Blogger Outreach:
How brands and influencers can work together
We will cover some of the “do’s” and “don’ts” of working with bloggers, talk bout best practice and share different reasons brands choose to engage influencers.
- What defines a blog?
- Overview of the Australian blogosphere
- Why should brands work with bloggers?
- How to find bloggers relevant to your brand
- What are some tips to working with influencers
- When does this work well?
Hannah looks after all things social media, community and blogger outreach for tech start-up Canva. She also curates the Sydney edition of The Fetch, keeping across what’s happening locally to share the best events, news, jobs and opportunities all in one place.Mostly recently she worked for Rocketman Media, a specialist influencer outreach agency that partners brands and bloggers. In 2011 she organised ‘The Blogger Relations Forum’ a half-day event for 80 bloggers and brands. She has also spoken at various industry events including Digital Parents Conference and the 2012 Beautify Bloggers Utopia weekend.
*** Men welcome too!! *** A not to be missed event!!
This month you get to vote on which of these 3 worthy charities receive the entry money (less fees):
| 1. Clown Doctors – the humour foundation | www.humourfoundation.com.au |
| 2. Compassion | www.compassion.com.au/ |
| 3. Concord Cancer Centre | www.slhd.nsw.gov.au/concord/cancer |
The donation is 100% of your $10.00 contribution less the booking fee! We’ll announce the total on the night.
May 2013 ___________________________________________________________________
Speak Easy
All of your questions answered! Every month we have questions that range from “What is…?”, “How to…?”, “Why…?”.
Bring your questions with you or click here to email it to me.
No question is too basic or complicated ~ just ask!!
I have flagged the following questions already asked:
- outsourcing
- crowd-funding
- google +
- blogs
- building community
- seo and search
WE ARE SUPPORTING A WONDERFUL CAUSE EVERY MONTH!!
This month you get to vote on which of these 3 worthy charities receive the entry money (less fees):
| Greenpeace | www.greenpeace.org/australia/en/ |
| ACCA – Australian Crohn’s and Colitis Association | www.crohnsandcolitis.com.au/ |
| Act for Kids – provides free services to prevent & treat child abuse & neglect. | www.actforkids.com.au |
The donation is 100% of your $10.00 contribution less the booking fee! We’ll announce the total on the night.
April 2013 ___________________________________________________________________
Bringing a Creative Social Media Idea to Reality
with Pip Jamieson
Pip is co-founder of creative community The Loop, Australia’s leading networking site for creative professionals.
A Sydney based Londoner with a distinctive marmite laugh (you either love it or hate it) Pip started her career working on the BRIT Awards before moving to MTV where she spent six glorious years working in a number of roles around the world.
In 2009 she launched The Loop with her great friend Matt Fayle! The rest, as they say, is history!
Pip will share her experiences as a ‘disruptive entrepreneur’ and her journey in what is takes to bring a creative social media idea to reality.
About The Loop:
The Loop, is a career networking and portfolio-building site for creative professionals, kinda like a sexy linkedIn or professional facebook.
Creatives can promote themselves online by creating a FREE online profile; including portfolio, showreel and resume and gain access to tons of industry jobs. The aim of the site is to help connect creatives with one-another and with industry, with the eventual aim of bagging them that dream collaborator, job or client.
In short it’s a living, breathing online community of creative people.
Twitter: @TheLoopOz
Website: www.theloop.com.au
Instagram: _the_loop
Facebook: The Loop Oz
March 2013: _________________________________________________________________
CASE STUDY: “Fox In Flats” Creating & Building Community with Andrea Zanetich
HOW in just 2 years has Fox In Flats become one of the top fashion and beauty blogs in Australia?
Andrea will be drawing on her experience to share tips for using social media to grow your blog and your business.
Learn how Andrea’s vision became a reality in the digital space.
Awarded: 2011 Star Beauty Journalism Awards. Finalist, Best Beauty Blog.
If this is your customer, learn how to engage them and what is important!
About Fox In Flats:
Fox in Flats is a friendly place to drop by for fashion inspiration that’s tailor-made to suit this special, frustrating, magical, liberating, confusing and messy period in your life – motherhood.
“When we surveyed 150 women with young children from Australia and around the world, an incredible 60% of them said they’d fallen into a fashion rut.
So what are the fashion magazines doing to help us dig ourselves out of it? Very little. Instead, they keep showcasing 20-year-old giraffes wearing achingly beautiful outfits that, alas, aren’t functional enough for the world of a mum.
That’s why we created Fox in Flats – a place to share ideas, tips and inspiration on looking stylish and feeling good, even while deep in the trenches of motherhood.
All the content you’ll find here is created by mums who are going through, or have been through, the fashion challenges associated with taking care of kids. So we know how you’re feeling, and we speak your language – baby talk and all.”
About Andrea:
Andrea Zanetich was a marketing strategist before she swapped the boardroom for the playroom after her second child. Now, she publishes Fox in Flats, an online destination that shares style inspiration and ideas, to make it much, much easier to navigate motherhood in style.
She also writes columns and provides style commentary for GRAZIA Australia, interviews international celebrities like Roberto Cavalli and Dannii Minogue, and bangs on about blogging – working with brands, growing a blog super fast- at places like the ProBlogger Conference and Digital Parents.
Twitter: @FoxInFlats
Website: http://www.foxinflats.com.au
Instagram: FoxInFlats
Facebook: FoxInFlats
Pinterest: https://pinterest.com/foxinflats/
February 2013:
Crowd Funding, The Ins & Outs with Kate Carruthers
What is Crowd Funding?
It’s NOT a guaranteed source of funds.
It can be a great way to get people to invest in you or your product, true people power!!
Kate Carruthers will share her own experience and give us some insight into the secrets of Crowd Funding.
We will also be covering the ‘Internet of Things’…. intrigued? You’ll have to come along!
About Kate:
Kate Carruthers is an expert and forecaster in online collaboration, social media, digital integration, unified communication, email and search marketing.
With extensive experience in senior executive roles for diverse organisations such as GE, AMP, Westfield and State Government she currently works in business strategy and implementation roles. Kate has also lectured in postgraduate business at Macquarie University and taught TAFE level courses in business and management.
She is Co-Founder of Social Innovation Sydney and was a long standing member of the Institute of Electrical & Electronics Engineers and is a Senior Member of the Australian Computer Society. She is on the Advisory Board for the Schools of Computer Science & Software Engineering and Information Systems & Technology at the University of Wollongong.
Kate is currently studying law part time as an external student with Queensland University of Technology.
Twitter: @kcarruthers
Blog: http://katecarruthers.com/blog/
so.me, formerly: Social Media Women 
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