Social Media Women April: Measuring the value of social media with Tracey Brown

With growing numbers of Australian businesses using social media, the need to measure the effectiveness of social media activity is becoming increasingly important.

Surprisingly, many businesses do not measure the effectiveness of their social media activity, or they’re unsure what to measure or where to start.

Tracey will discuss the importance of measuring social media activity by looking into how success can be defined and measured using simple tools.

She will explain how to get the most out of your social media measurement tools, how to measure the success of a social media campaign and what the future holds for social media measurement. 

About Tracey:
Tracey Brown has worked in online for over 15 years, from Westpac eBusiness, to co-founding Tipping Point in Sydney, before moving to London as Head of Digital for Schroders. She also held a global online CRM role for Vodafone Group.

Now back in Sydney, Tracey co-founded eMarketingConnected in December 2010.

Her breadth of experience ranges from online strategy, strategic email marketing, social media strategy, benchmarking and optimisation strategies, to user experience definition and content strategy.

Tracey has delivered workshops and training programmes in USA, Asia, Sth Africa, UK & Europe. She also conducts events and workshops for clients and members. 

Tracey’s company eMarketingConnected has recently produced a comprehensive report on the social media activities of Australia’s 500 largest organisations, ‘How the Largest Australian brands use Social Media’. The company has also produced other reports such as ‘Why The Largest Australian Retailers Are Losing The Online Battle’ and ‘How Are Australian Brands Using Facebook’. 

Twitter: @traceybrown74 

Please note: This month’s Social Media Women is being held on the FIRST Tuesday of the month as the second Tuesday falls too close to Easter.  

A not to be missed event – learn about the importance of measuring your social media activity by using simply tools. 

LUCKY DOOR PRIZE – You could win a corporate headshot session from Polly Street valued at $385! This includes: 30 to 45 Minutes on location photo session, an online preview gallery to select your favourite shots, 3 Edited and retouched high res image files.

Register now for our April event at http://www.eventbrite.com/event/1933221317  

Date:      Tuesday 3 April 2012 (First week in April)
Time:      6:00pm – 8:30pm
Venue:   The Supper Club at the Oxford Hotel,
             134 Oxford St, Darlinghurst.
(Enter the Oxford St side of the hotel and walk up the stairs. Metered parking is a few steps away on Bourke St, $1.10 per hour)

Meet amazing women as well as discussing the ever changing world of social media.

SMW support GirlsFund – Donate to help end extreme poverty

Social Media Women are proud to support Plan’s GirlsFund. The GirlsFund projects fight gender inequality, to champion girl’s rights, amongst other things. Girls are key to ending the cycle of extreme poverty. With your support we can help girls overcome the obstacles preventing them from reaching their full potential. Our very own co-founder Catriona Pollard, and member Rebecca Varidel are featured in a television commercial for GirlsFund starting this Sunday night. Please consider donating to GirlsFund.

How you can Support the Because I am a Girl campaign:

• Join the Facebook Community – Help build a community united to fight for girls’ rights and help them break the poverty cycle. Join Plan’s Because I am a Girl Facebook page to keep learning and get involved or post a link to the website or campaign videos on your wall.

• Talk it up on Twitter – Stay up-to-date and share the latest information, stories and activities with your networks by following Plan’s Because I am a Girl on Twitter.

• Buy a campaign T-Shirt – Look good and feel great while telling the world that we need to invest in girls in a Fairtrade Certified Organic Cotton campaign tee.

• Share Videos – Email the campaign videos to your friends or post them to your blog or Facebook. You can also check out the latest campaign videos and learn more about the lives of girls and young women in developing countries at Plan Australia’s Channel on YouTube.

• Sponsor a Child with Plan – When you sponsor a child with Plan your money funds projects chosen by the child’s community that benefit everyone. Girls and boys are sponsored equally in each community, but all Plan programming aims to take into consideration the unique obstacles faced by girls.

• Donate to Plan’s GirlsFund – Plan International Australia has established a GirlsFund to support efforts to identify and respond to the barriers girls face. Your donation to GirlsFund will go towards initiatives like this within priority projects that address unique obstacles faced by girls. This will help give girls every opportunity to thrive and break the poverty cycle.

• Join Children First! – When you donate regularly through Children First, your money funds Plan Australia’s priority projects that address the specific development needs of communities.