With growing numbers of Australian businesses using social media, the need to measure the effectiveness of social media activity is becoming increasingly important.
Surprisingly, many businesses do not measure the effectiveness of their social media activity, or they’re unsure what to measure or where to start.
Tracey will discuss the importance of measuring social media activity by looking into how success can be defined and measured using simple tools.
She will explain how to get the most out of your social media measurement tools, how to measure the success of a social media campaign and what the future holds for social media measurement.
About Tracey:
Tracey Brown has worked in online for over 15 years, from Westpac eBusiness, to co-founding Tipping Point in Sydney, before moving to London as Head of Digital for Schroders. She also held a global online CRM role for Vodafone Group.
Now back in Sydney, Tracey co-founded eMarketingConnected in December 2010.
Her breadth of experience ranges from online strategy, strategic email marketing, social media strategy, benchmarking and optimisation strategies, to user experience definition and content strategy.
Tracey has delivered workshops and training programmes in USA, Asia, Sth Africa, UK & Europe. She also conducts events and workshops for clients and members.
Tracey’s company eMarketingConnected has recently produced a comprehensive report on the social media activities of Australia’s 500 largest organisations, ‘How the Largest Australian brands use Social Media’. The company has also produced other reports such as ‘Why The Largest Australian Retailers Are Losing The Online Battle’ and ‘How Are Australian Brands Using Facebook’.
Twitter: @traceybrown74
Please note: This month’s Social Media Women is being held on the FIRST Tuesday of the month as the second Tuesday falls too close to Easter.
A not to be missed event – learn about the importance of measuring your social media activity by using simply tools.
LUCKY DOOR PRIZE – You could win a corporate headshot session from Polly Street valued at $385! This includes: 30 to 45 Minutes on location photo session, an online preview gallery to select your favourite shots, 3 Edited and retouched high res image files.
Register now for our April event at http://www.eventbrite.com/event/1933221317
Date: Tuesday 3 April 2012 (First week in April)
Time: 6:00pm – 8:30pm
Venue: The Supper Club at the Oxford Hotel,
134 Oxford St, Darlinghurst.
(Enter the Oxford St side of the hotel and walk up the stairs. Metered parking is a few steps away on Bourke St, $1.10 per hour)
Meet amazing women as well as discussing the ever changing world of social media.
so.me, formerly: Social Media Women 